Julia, a native Texan, started pursuing a career in the music industry when she made the move to Boston to attend Northeastern University. During her time at Northeastern she earned a Bachelor of Science in Music Industry with a minor in Business Administration. Julia stayed involved in the local music scene by interning at a family owned music club and volunteering at a number of music festivals that came to the area. Heading into her senior year, Julia decided to take her experience out of Boston and made her way to New York City where she interned at Island Records.

After graduating in May 2015, Julia moved back to NYC to continue her career in the music industry and further explore her interest in booking. Julia began her internship at Entourage Talent in September 2015 and soon after joined the team full time as founder Wayne Forte’s personal assistant.   In 2018 she also took on the role of Operations Manager and finally in 2023, Julia became the Managing Director of the ETA team.